We really need to build out a page on our site that explains the ”+ Kindness” aspect of our company name. People always ask me where the name came from, what it means, etc.
ClothMoth. . . well, mostly it just rhymes (I have a dog named Frog as well for the same reason). It also makes a really cool logo. But the ”+ Kindness” part has a much more significant meaning. A year or so ago, I decided that I wanted to strive to do SOMETHING nice for somebody, every day of my life. Even if it is as simple as paying a compliment to someone, I recognized that I would get so caught up in the seriousness of life that I would sometimes forget the simple pleasureness of BEING NICE.
So when I started the company, I decided that in some form or fashion EVERY T-SHIRT SOLD would contribute to doing something nice, for someone, something, or some place. For the last half of 2007 and all of 2008, a portion of every sale is being donated to The Elephant Sanctuary (http://www.elephants.com), an incredible non-profit refuge for Asian and African Elephants that spent the majority of their lives in captivity. Located in Tennessee, the sanctuary has a large tract of acreage where nearly 20 elephants roam free in their natural habitat. Truly incredible work, and we are super excited about supporting them.
You should be too. You make it happen!
